Retargeting is a re-engagement tactic that involves implementing online ad, or display ad, campaigns that work to target users who have already interacted with a company’s website.
Remarketing is typically associated with re-engaging customers through email marketing.The remarketing email serves as a reminder to the visitor of what they’ve left behind.
The main difference between remarketing and retargeting is that remarketing uses marketing emails to re-engage site visitors, while retargeting involves strategic ad campaigns.
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